Founded in 1860, Chopard, the Artisan of Emotions, perpetuates the heritage of traditional know-how and ancestral craftsmanship through contemporary and ethical creations. Guided by a resolutely positive worldview, the Maison celebrates cherished moments experienced by those accomplished women and men for whom watches and jewellery are an extension of their own emotions. Cultivating boundless Creativity, which allows any individual to find precious objects within its collections inharmony with their own nature, Chopard nurtures the ultimate degree of fine Craftsmanship through the work of passionate Artisans who are experts in their respective fields of competence.
Since July 2018, the Maison has also been the first luxury watchmaker-jeweller to use 100% Ethical gold in the production of all its watches and jewellery. Today, the family Maison, run by the Scheufele family, employs more than 2,000 people through its 14 subsidiaries around the world. Independent and vertically integrated, Chopard controls its entire production process from design to finished product. It has a network of 1,000 points of sale, including155 dedicated boutiques.